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250+ insights from the latest science in marketing
Handpicked by impact, explained by experts. From top universities like:
Pressure to tip stops people from returning
📈
Pressure to tip stops people from returning
Research from
BI Norwegian Business School, University of Richmond
Humanize your AI to reduce fraud
📈
Humanize your AI to reduce fraud
Research from
university of Technology Sydney, Sungkyunkwan University, University of California - San Diego, Concordia University, University of Illinois Chicago
How to get people to like your chatbot
📈
How to get people to like your chatbot
Research from
University of Alberta, Erasmus University, University of St. Gallen, Open University of the Netherlands.
Bad news? Send AI. Good news? Be human
📈
Bad news? Send AI. Good news? Be human
Research from
University of Kentucky, University of Technology Sydney, University of Illinois
Case Study: Pricing a betting advice subscription
🔍
Case Study: Pricing a betting advice subscription
Research from
Rounded CTA buttons drive more clicks
📈
Rounded CTA buttons drive more clicks
Research from
University of South Florida, University of Tennessee & Neighborly
$0 is better than ‘free’
📈
$0 is better than ‘free’
Research from
Korea University & Pukyong National University
People love products with rituals
📈
People love products with rituals
Research from
University of Minnesota & Harvard Business School
Altruistic referrals are 86% more effective
📈
Altruistic referrals are 86% more effective
Research from
Temple University & 3 others
Group tasks to encourage completion of the entire set
📈
Group tasks to encourage completion of the entire set
Research from
IESE Business School & Harvard Business School
Use “Handwritten” fonts to increase sales
📈
Use “Handwritten” fonts to increase sales
Research from
University of Innsbruck & Babson College
Smile less to appear confident and boost sales
📈
Smile less to appear confident and boost sales
Research from
University of Central Florida & 3 others
Say “I” not “We” when speaking to customers
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Say “I” not “We” when speaking to customers
Research from
Wilfrid Laurier University, Simon Fraser University & 1 other
How the first review decides the fate of your product
📈
How the first review decides the fate of your product
Research from
University of South Carolina & University of Florida
What makes a voice persuasive
📈
What makes a voice persuasive
Research from
Western University & 4 others
Uppercase brand names feel more premium
📈
Uppercase brand names feel more premium
Research from
Zhejiang University
Prices in red attract men
📈
Prices in red attract men
Research from
Oxford University & 3 others
The feminine brand name advantage
📈
The feminine brand name advantage
Research from
University of Calgary & 3 others
A simple rule to use $10 vs 10% off
📈
A simple rule to use $10 vs 10% off
Research from
EGADE Business School & Babson College
The rule of three in persuasion
📈
The rule of three in persuasion
Research from
UCLA Anderson School of Management & Georgetown University
Short, easy names are more trustworthy
📈
Short, easy names are more trustworthy
Research from
University of Cologne, University of Southern California & 1 other
The “Sold-out” effect
📈
The “Sold-out” effect
Research from
Tsinghua University & 2 others
Say “Thank you” not “Sorry”
📈
Say “Thank you” not “Sorry”
Research from
New Mexico State University & 3 others
When a $20 price is better than $19.99
📈
When a $20 price is better than $19.99
Research from
Temple University & Nanyang Technological University
When to use slow vs fast ads
📈
When to use slow vs fast ads
Research from
Bryant University & Kookmin University
Handwritten thank you notes increase sales
📈
Handwritten thank you notes increase sales
Research from
University of Maryland
The optimal free trial length
📈
The optimal free trial length
Research from
University of Washington & Bright Machines
Complementary coffee increases spending
📈
Complementary coffee increases spending
Research from
University of South Florida & 6 others
Where you should display your price
📈
Where you should display your price
Research from
University of Louisville, Clark University & 1 other
Should your influencers be human - or virtual?
📈
Should your influencers be human - or virtual?
Research from
Saarland University
Sustainable products bring higher revenue
📈
Sustainable products bring higher revenue
Research from
Shippensburg University & 1 other
Don’t misspell your brand name
📈
Don’t misspell your brand name
Research from
University of Notre Dame & Ohio State University
When to use horizontal vs vertical product layouts
📈
When to use horizontal vs vertical product layouts
Research from
Xavier University
When people in ads should look at the viewer - or away
📈
When people in ads should look at the viewer - or away
Research from
University of Houston
Text Link
🔍
Keep video ads under 10 seconds
Research from
Indiana University, Texas Christian University, Sungkyunkwan University.
Text Link
📈
Rounded prices get more offers from buyers
Research from
Columbia University, Leuphana University of Luneburg, ESMT Berlin
Text Link
📈
Your logo should show what you do
Research from
Montpellier Business School, University of Westminster, Wilfrid Laurier University.
Text Link
🔍
Case study: Naming your brand after yourself
Research from
Text Link
📈
How content labels increase clicks
Research from
University of Georgia, New York University
Text Link
📈
Launch absurd mini-products to make your brand cool
Research from
Northeast Normal University, Guizhou University, Texas A&M International University
Text Link
📈
Discount coupons: when to give % off vs $ amount off
Research from
Deakin Business School & Monash Business School
Text Link
📈
Ads for high-price vs low-price products
Research from
Emlyon Business School, Erasmus University, IESE Business School
Text Link
📈
Selling on Amazon boosts your direct sales too
Research from
HHL Leipzig Graduate School of Management, University of Groningen
Text Link
📈
Where models’ eyes should look in ads
Research from
University of Houston
Text Link
📈
Low-priced products seem less sustainable
Research from
Indian Institute of Management Udaipur, Indian Institute of Management Indore
Text Link
🔍
Case study: The pros and cons of ‘family-owned’
Research from
Text Link
📈
When using AI bots turns customers away
Research from
Southwestern University of Finance and Economics, Nankai University, Macau University of Science and Technology
Text Link
📈
Numbers in larger fonts are more persuasive
Research from
Huaqiao University
Text Link
🔍
Case study: Automating call centers
Research from
Text Link
📈
Advertise next to more expensive brands
Research from
Cornell University, Yonsei University
Text Link
📈
Complaints: when to use empathy vs explanations
Research from
KEDGE Business School, University of Melbourne, Babson College, University of St. Gallen
Text Link
🔍
Case study: Optimal email marketing frequency
Research from
Text Link
📈
1,001 sells more than 1,000
Research from
Nanjing University. Shanghai University of Finance and Economics
Text Link
📈
UPPERCASE feels competent, lowercase feels warm
Research from
Jiangnan University, University of Guelph
Text Link
🔍
Case study: The optimal business card design
Research from
Platform member's marketing question
Text Link
📈
When to use vouchers vs free gifts for promotions
Research from
Stanford University, National University of Singapore
Text Link
📈
Anticipation increases actual enjoyment
Research from
Cornell University, University of Southern California.
Text Link
🔍
Case study: Does ‘liking’ reduce actual buying?
Research from
Text Link
📈
The less people know about AI, the more they use it
Research from
University of Southern California, Bocconi University, George Washington University.
Text Link
📈
Use stars ★ not numbers for ratings
Research from
University of Tennessee, University of South Florida
Text Link
📈
Pressure to tip stops people from returning
Research from
BI Norwegian Business School, University of Richmond
Text Link
🔍
Case study: Optimizing Ecommerce product grids
Research from
Text Link
📈
Your Meta ads A/B tests are misleading
Research from
Southern Methodist University, University of Michigan
Text Link
📈
Make your chatbot use interjections (Oh wow!)
Research from
International University of Japan, Queensland University of Technology, University of Strathclyde
Text Link
📈
Your product’s benefits must seem related
Research from
Guangdong University of Technology, NEOMA Business School, National University of Singapore, Sun Yat-sen University
Text Link
📈
Dark colors make products seem more effective
Research from
Sun Yat‐Sen University, Shanghai Jian Qiao University
Text Link
📈
Apologizing boosts sales
Research from
Ghent University, IESEG School of Management
Text Link
🔍
Case study: Expanding a product line offering
Research from
Text Link
📈
Ads for busy vs relaxed people
Research from
Nankai University
Text Link
📈
Humanize your AI to reduce fraud
Research from
university of Technology Sydney, Sungkyunkwan University, University of California - San Diego, Concordia University, University of Illinois Chicago
Text Link
📈
Smiling photos increase bookings
Research from
Harvard Business School, Columbia University, Carnegie Mellon University, Yale University, East China Normal University
Text Link
📈
When to make your product look complex
Research from
University of Kansas, University of Pittsburgh
Text Link
📈
Expand rankings to look better
Research from
New York University - Shanghai, Shanghai Jiao Tong University, Virginia Tech
Text Link
📈
How to get people to like your chatbot
Research from
University of Alberta, Erasmus University, University of St. Gallen, Open University of the Netherlands.
Text Link
📈
Where being creative truly matters
Research from
Monash University, Bocconi University
Text Link
📈
When to diagonally tilt your text
Research from
Foster School of Business, University of Washington
Text Link
📈
Referrals are contagious
Research from
University of California - Berkeley, Wharton - University of Pennsylvania
Text Link
📈
It’s ok if I use AI, but not if you do
Research from
Erasmus University
Text Link
📈
AI produces better SEO content
Research from
Vienna University of Economics and Business, Emory University and Modul University
Text Link
📈
Bad news? Send AI. Good news? Be human
Research from
University of Kentucky, University of Technology Sydney, University of Illinois
Text Link
📈
How to get better customer insights using AI
Research from
University of Wisconsin-Madison
Text Link
📈
When to use emotional vs informational ads
Research from
University of Granada
Text Link
📈
When faster deliveries backfire
Research from
Julius-Maximilian University of Würzburg, Goethe University Frankfurt
Text Link
📈
The minority underdog effect
Research from
University of Washington-Seattle, University of Louisville
Text Link
📈
Gimmicky product displays boost sales
Research from
Monash University, Queensland University of Technology, Capital University of Economics and Business, University of Technology Sydney
Text Link
🔍
Case study: How to write social proof numbers
Research from
Text Link
📘
The Science-Based Playbook of AI Best Practices
Research from
Text Link
📘
The Science Based Playbook of Ad Creatives
Research from
Text Link
🔍
Case study: Product images in fashion ecommerce
Research from
Text Link
📈
Tease your customers
Research from
Duke University, HEC Montreal
Text Link
📈
Promotions in italics are more effective
Research from
University of West Florida, Salisbury University, Stephen F. Austin State University.
Text Link
📈
You "should" use this
Research from
University of Adolfo Ibáñez
Text Link
📈
Mention a rival to get more engagement
Research from
Hochschule Hannover, German Sport University Cologne, INSEAD, New York University
Text Link
📈
The Starbucks effect: Use names, not order numbers
Research from
University of Urbana-Champaign, Cornell University, The Ohio State University, University of Vienna, WU Vienna
Text Link
📘
The Science-based Playbook of Brand Names
Research from
Text Link
📘
The Science-based Playbook of SaaS Optimization
Research from
Text Link
🔍
Case Study: Do mystery boxes work?
Research from
Text Link
🔍
Case Study: Free shipping or shipping fees?
Research from
Text Link
📈
How to make brand names more memorable
Research from
HEC Paris
Text Link
📈
Effective international brand names
Research from
University of Lausanne, IMD Business School for Management and Leadership Courses
Text Link
📈
The advantage of suggestive brand names
Research from
Duke University, University of Arizona, University of Minnesota.
Text Link
📈
Write “10” not “ten”
Research from
University of Tennessee, University of Kentucky, Southern Methodist University, University of South Florida
Text Link
📈
Match promotions to big events
Research from
University of Tuebingen, Tilburg University, University of Hamburg
Text Link
📈
How to personalize email subject lines
Research from
Johannes Kepler University Linz
Text Link
📈
Don’t say your product is “100%”
Research from
Bar‐Ilan University, Israel Institute of Technology
Text Link
📈
When to use questions in your ads
Research from
Boston College
