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200+ insights from the latest science in marketing
3-min practical summaries of research from top universities like:
Rounded CTA buttons drive more clicks
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Rounded CTA buttons drive more clicks
Research from
University of South Florida, University of Tennessee & Neighborly
$0 is better than ‘free’
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$0 is better than ‘free’
Research from
Korea University & Pukyong National University
People love products with rituals
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People love products with rituals
Research from
University of Minnesota & Harvard Business School
Altruistic referrals are 86% more effective
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Altruistic referrals are 86% more effective
Research from
Temple University & 3 others
Group tasks to encourage completion of the entire set
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Group tasks to encourage completion of the entire set
Research from
IESE Business School & Harvard Business School
Use “Handwritten” fonts to increase sales
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Use “Handwritten” fonts to increase sales
Research from
University of Innsbruck & Babson College
Smile less to appear confident and boost sales
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Smile less to appear confident and boost sales
Research from
University of Central Florida & 3 others
Say “I” not “We” when speaking to customers
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Say “I” not “We” when speaking to customers
Research from
Wilfrid Laurier University, Simon Fraser University & 1 other
What makes a voice persuasive
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What makes a voice persuasive
Research from
Western University & 4 others
Uppercase brand names feel more premium
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Uppercase brand names feel more premium
Research from
Zhejiang University
Prices in red attract men
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Prices in red attract men
Research from
Oxford University & 3 others
The feminine brand name advantage
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The feminine brand name advantage
Research from
University of Calgary & 3 others
A simple rule to use $10 vs 10% off
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A simple rule to use $10 vs 10% off
Research from
EGADE Business School & Babson College
The rule of three in persuasion
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The rule of three in persuasion
Research from
UCLA Anderson School of Management & Georgetown University
Short, easy names are more trustworthy
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Short, easy names are more trustworthy
Research from
University of Cologne, University of Southern California & 1 other
The “Sold-out” effect
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The “Sold-out” effect
Research from
Tsinghua University & 2 others
Say “Thank you” not “Sorry”
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Say “Thank you” not “Sorry”
Research from
New Mexico State University & 3 others
When a $20 price is better than $19.99
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When a $20 price is better than $19.99
Research from
Temple University & Nanyang Technological University
When to use slow vs fast ads
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When to use slow vs fast ads
Research from
Bryant University & Kookmin University
Handwritten thank you notes increase sales
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Handwritten thank you notes increase sales
Research from
University of Maryland
The optimal free trial length
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The optimal free trial length
Research from
University of Washington & Bright Machines
Complementary coffee increases spending
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Complementary coffee increases spending
Research from
University of South Florida & 6 others
Where you should display your price
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Where you should display your price
Research from
University of Louisville, Clark University & 1 other
Should your influencers be human - or virtual?
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Should your influencers be human - or virtual?
Research from
Saarland University
Sustainable products bring higher revenue
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Sustainable products bring higher revenue
Research from
Shippensburg University & 1 other
Don’t misspell your brand name
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Don’t misspell your brand name
Research from
University of Notre Dame & Ohio State University
When to use horizontal vs vertical product layouts
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When to use horizontal vs vertical product layouts
Research from
Xavier University
When people in ads should look at the viewer - or away
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When people in ads should look at the viewer - or away
Research from
University of Houston
Text Link
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Complementary coffee increases spending
Research from
University of South Florida & 6 others
Text Link
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Boost content to reach your page followers
Research from
Tulane University & 2 others
Text Link
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The teasing effect creates customer curiosity
Research from
University of Wisconsin-Madison & University of Chicago
Text Link
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Where you should display your price
Research from
University of Louisville, Clark University & 1 other
Text Link
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Take advantage of rude complaints
Research from
Grenoble École de Management & 1 other
Text Link
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Show off that you’re a small company
Research from
Cornell University & 2 others
Text Link
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How to design your brand to feel safe, or exciting
Research from
Oklahoma State University & University of Florida
Text Link
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Don't point out product imperfections
Research from
China Europe International Business School & University of Chicago
Text Link
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Should your influencers be human - or virtual?
Research from
Saarland University
Text Link
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Encourage customers to take product selfies
Research from
Technical University of Munich, Columbia University & 2 others
Text Link
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Frame products as gifts, not as bundles
Research from
Seoul National University
Text Link
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Use easy-to-understand product quantities
Research from
EDHEC Business School & Cornell University
Text Link
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Coupons earned with a friend drive more sales
Research from
Lehigh University & 2 others
Text Link
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The 3 science-based rules of writing
Research from
Wharton School & 2 others
Text Link
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Suggest product pairings to boost your sales
Research from
Texas Christian University & 1 other
Text Link
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How to make $.99 pricing more effective in promotions
Research from
Tilburg University, Monash University & Cornell University
Text Link
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When ‘science-based’ messaging backfires
Research from
Simon Fraser University & 2 others
Text Link
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Products should face the center of your ads
Research from
University of Nevada Reno, Wharton School & 1 other
Text Link
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Sustainable products bring higher revenue
Research from
Shippensburg University & 1 other
Text Link
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The optimal following size to maximize engagement
Research from
Goethe University Frankfurt
Text Link
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The best in-store shopping cart design
Research from
City University of London & University of Innsbruck
Text Link
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Slow-motion video creates a sense of luxury
Research from
INSEAD
Text Link
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How one-click buy buttons boost sales
Research from
Amazon.com & Cornell University
Text Link
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Price placebos are weaker than we thought
Research from
Maastricht University
Text Link
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Don’t tell people how much to tip
Research from
University of Texas El Paso & University of Tehran
Text Link
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Showing friends makes influencers more engaging
Research from
Rice University & Stanford University
Text Link
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Disappearing content is more memorable
Research from
Bocconi University & Wharton School
Text Link
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Ads are more persuasive when listened to with headphones
Research from
University of California, Los Angeles & 2 others
Text Link
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(Mildly) surprising copy converts better
Research from
Frankfurt School of Finance & Management
Text Link
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Don't ask for product reviews too soon
Research from
University of Nevada, Las Vegas & 3 others
Text Link
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Offer a free shipping subscription
Research from
North Carolina State University & Texas A&M University
Text Link
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Give refunds instantly
Research from
EAE Business School & 3 others
Text Link
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How to frame online limited-time offers
Research from
Drexel University, Wharton School & 1 other
Text Link
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Don’t misspell your brand name
Research from
University of Notre Dame & Ohio State University
Text Link
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Show a product’s ‘likes’ to boost sales
Research from
PHOENIX Group & 4 others
Text Link
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Messages in the present tense are more persuasive
Research from
York University, Wharton School & 1 other
Text Link
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Show products next to the problem they solve
Research from
Hong Kong Polytechnic University, National University of Singapore & 1 other
Text Link
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The impact of credible vs sketchy marketing
Research from
Seattle University & Northwestern University
Text Link
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When to use real vs unrealistic product images
Research from
Yonsei University & 2 others
Text Link
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Keep your product packaging simple
Research from
Texas Christian University, University of Illinois Urbana-Champaign & 1 other
Text Link
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Encourage people to hold your product
Research from
University of Innsbruck & 1 other
Text Link
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When to show off that you’re a new brand
Research from
California State University, Sacramento & Temple University
Text Link
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The big impact of a single negative review
Research from
Bocconi University & INSEAD
Text Link
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Technical language hurts your sales
Research from
Zhejiang University
Text Link
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Reassure, don’t pressure people on product pages
Research from
New York University & 3 others
Text Link
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When to retarget users who abandoned carts
Research from
Temple University & 2 others
Text Link
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When to use AI vs humans to give product recommendations
Research from
Boston University & University of Virginia
Text Link
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Use quantity-focused CTAs
Research from
University of Toronto & University of California San Diego
Text Link
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Gamify your marketing opt-in
Research from
University of Passau
Text Link
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How to reduce product choice overload online
Research from
University of Bern & 1 other
Text Link
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Offline experience stores supercharge online sales
Research from
Wharton School & Harvard University
Text Link
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When to use gifts vs discounts to encourage pre-orders
Research from
Portland State University & 2 others
Text Link
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Amazon sales will grow your website sales too
Research from
HHL Leipzig Graduate School of Management & 1 other
Text Link
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Offer free returns to boost customer trust
Research from
Villanova University & 3 others
Text Link
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When to use horizontal vs vertical product layouts
Research from
Xavier University
Text Link
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Show multiple copies of your product
Research from
University of Cincinnati & 2 others
Text Link
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Keep empty space around your products in online ads
Research from
University of Nebraska at Omaha & 2 others
Text Link
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Add empty space between your products
Research from
University of Georgia & University of Miami
Text Link
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Make your products look shiny
Research from
Fairfield University & University of South Florida
Text Link
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Use color saturation to change product size perceptions
Research from
Boston College
Text Link
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Your ads should show people using your product
Research from
University of Massachusetts Lowell & 2 others
Text Link
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Where to position rational vs emotional messages
Research from
University of Virginia, University of Michigan, and University of Southern California
Text Link
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When to use emotional vs informational ads
Research from
Erasmus University & Emlyon Business School
Text Link
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When people in ads should look at the viewer - or away
Research from
University of Houston
Text Link
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Place future-related items on the right
Research from
University of British Columbia
