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200+ insights from the latest science in marketing
3-min practical summaries of research from top universities like:
Free sample insight
Rounded CTA buttons drive more clicks
Increase clicks 55%
Rounded CTA buttons drive more clicks
Research from
University of South Florida, University of Tennessee & Neighborly
Say “I” not “We” when speaking to customers
Increase customer satisfaction 19%
Say “I” not “We” when speaking to customers
Research from
Wilfrid Laurier University, Simon Fraser University & 1 other
The rule of three in persuasion
Increase persuasiveness 10.4%
The rule of three in persuasion
Research from
UCLA Anderson School of Management & Georgetown University
Short, easy names are more trustworthy
Increase trustworthiness 31%
Short, easy names are more trustworthy
Research from
University of Cologne, University of Southern California & 1 other
When a $20 price is better than $19.99
Increase purchase likelihood 30.2%
When a $20 price is better than $19.99
Research from
Temple University & Nanyang Technological University
Where you should display your price
Increase sales 35.2%
Where you should display your price
Research from
University of Louisville, Clark University & 1 other
Member Exclusive Insights
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Increase customer revenue 32%
Offer a free shipping subscription
Research from
North Carolina State University & Texas A&M University
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Increase review helpfulness 26%
Messages in the present tense are more persuasive
Research from
York University, Wharton School & 1 other
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Increase customer choosing your product 26%
Show products next to the problem they solve
Research from
Hong Kong Polytechnic University, National University of Singapore & 1 other
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Increase the effectiveness of marketing tactics 63%
The impact of credible vs sketchy marketing
Research from
Seattle University & Northwestern University
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Increase willingness to pay 24.6%
Keep your product packaging simple
Research from
Texas Christian University, University of Illinois Urbana-Champaign & 1 other
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Increase customer choosing your product
When to show off that you’re a new brand
Research from
California State University, Sacramento & Temple University
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Increase customer satisfaction
When to use AI vs humans to give product recommendations
Research from
Boston University & University of Virginia
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Increase pre-orders 125%
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When to use gifts vs discounts to encourage pre-orders
Research from
Portland State University & 2 others
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Increase sales
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Amazon sales will grow your website sales too
Research from
HHL Leipzig Graduate School of Management & 1 other
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Increase conversions 3x
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Keep empty space around your products in online ads
Research from
University of Nebraska at Omaha & 2 others
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Increase purchase intentions for new customers
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Your ads should show people using your product
Research from
University of Massachusetts Lowell & 2 others
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Increase purchase intentions
Where to position rational vs emotional messages
Research from
University of Virginia, University of Michigan, and University of Southern California
