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250+ insights from the latest science in marketing
Handpicked by impact, explained by experts. From top universities like:
Pressure to tip stops people from returning
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Pressure to tip stops people from returning
Research from
BI Norwegian Business School, University of Richmond
Humanize your AI to reduce fraud
📈
Humanize your AI to reduce fraud
Research from
university of Technology Sydney, Sungkyunkwan University, University of California - San Diego, Concordia University, University of Illinois Chicago
How to get people to like your chatbot
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How to get people to like your chatbot
Research from
University of Alberta, Erasmus University, University of St. Gallen, Open University of the Netherlands.
Bad news? Send AI. Good news? Be human
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Bad news? Send AI. Good news? Be human
Research from
University of Kentucky, University of Technology Sydney, University of Illinois
Case Study: Pricing a betting advice subscription
🔍
Case Study: Pricing a betting advice subscription
Research from
Rounded CTA buttons drive more clicks
📈
Rounded CTA buttons drive more clicks
Research from
University of South Florida, University of Tennessee & Neighborly
$0 is better than ‘free’
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$0 is better than ‘free’
Research from
Korea University & Pukyong National University
People love products with rituals
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People love products with rituals
Research from
University of Minnesota & Harvard Business School
Altruistic referrals are 86% more effective
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Altruistic referrals are 86% more effective
Research from
Temple University & 3 others
Group tasks to encourage completion of the entire set
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Group tasks to encourage completion of the entire set
Research from
IESE Business School & Harvard Business School
Use “Handwritten” fonts to increase sales
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Use “Handwritten” fonts to increase sales
Research from
University of Innsbruck & Babson College
Smile less to appear confident and boost sales
📈
Smile less to appear confident and boost sales
Research from
University of Central Florida & 3 others
Say “I” not “We” when speaking to customers
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Say “I” not “We” when speaking to customers
Research from
Wilfrid Laurier University, Simon Fraser University & 1 other
How the first review decides the fate of your product
📈
How the first review decides the fate of your product
Research from
University of South Carolina & University of Florida
What makes a voice persuasive
📈
What makes a voice persuasive
Research from
Western University & 4 others
Uppercase brand names feel more premium
📈
Uppercase brand names feel more premium
Research from
Zhejiang University
Prices in red attract men
📈
Prices in red attract men
Research from
Oxford University & 3 others
The feminine brand name advantage
📈
The feminine brand name advantage
Research from
University of Calgary & 3 others
A simple rule to use $10 vs 10% off
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A simple rule to use $10 vs 10% off
Research from
EGADE Business School & Babson College
The rule of three in persuasion
📈
The rule of three in persuasion
Research from
UCLA Anderson School of Management & Georgetown University
Short, easy names are more trustworthy
📈
Short, easy names are more trustworthy
Research from
University of Cologne, University of Southern California & 1 other
The “Sold-out” effect
📈
The “Sold-out” effect
Research from
Tsinghua University & 2 others
Say “Thank you” not “Sorry”
📈
Say “Thank you” not “Sorry”
Research from
New Mexico State University & 3 others
When a $20 price is better than $19.99
📈
When a $20 price is better than $19.99
Research from
Temple University & Nanyang Technological University
When to use slow vs fast ads
📈
When to use slow vs fast ads
Research from
Bryant University & Kookmin University
Handwritten thank you notes increase sales
📈
Handwritten thank you notes increase sales
Research from
University of Maryland
The optimal free trial length
📈
The optimal free trial length
Research from
University of Washington & Bright Machines
Complementary coffee increases spending
📈
Complementary coffee increases spending
Research from
University of South Florida & 6 others
Where you should display your price
📈
Where you should display your price
Research from
University of Louisville, Clark University & 1 other
Should your influencers be human - or virtual?
📈
Should your influencers be human - or virtual?
Research from
Saarland University
Sustainable products bring higher revenue
📈
Sustainable products bring higher revenue
Research from
Shippensburg University & 1 other
Don’t misspell your brand name
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Don’t misspell your brand name
Research from
University of Notre Dame & Ohio State University
When to use horizontal vs vertical product layouts
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When to use horizontal vs vertical product layouts
Research from
Xavier University
When people in ads should look at the viewer - or away
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When people in ads should look at the viewer - or away
Research from
University of Houston
Text Link
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Flat rates sell better than pay-per-use
Research from
Linköping University & Hanken School of Economics
Text Link
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Use pay-what-you-want promotions
Research from
Goethe University Frankfurt & Ludwig Maximilians University Munich
Text Link
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Give gifts to boost word-of-mouth
Research from
Arizona State University, New York University & 1 other
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Prices in red attract men
Research from
Oxford University & 3 others
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The feminine brand name advantage
Research from
University of Calgary & 3 others
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The Chief Marketing Officer matters
Research from
University of Notre Dame & 2 others
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People love crowdfunded products
Research from
City University of London & 3 others
Text Link
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A simple rule to use $10 vs 10% off
Research from
EGADE Business School & Babson College
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Use consistent endings in discounts
Research from
Minjiang University & 2 others
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The IKEA effect
Research from
Harvard University & 2 others
Text Link
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Which review you should show first
Research from
Tuck School of Business & London Business School
Text Link
📈
Boost revenue with free samples
Research from
Ohio State University & 2 others
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Give your sales team behavioral incentives
Research from
University of Texas at Austin & 3 others
Text Link
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The rule of three in persuasion
Research from
UCLA Anderson School of Management & Georgetown University
Text Link
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State your expected growth to boost signups
Research from
Northeastern University
Text Link
📈
How Amazon sets customer expectations
Research from
University of Salerno & Sapienza University of Rome
Text Link
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Using NPS to predict growth
Research from
University of Limerick & University of Warwick
Text Link
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Which online channels to prioritize
Research from
University of Virginia & ComScore
Text Link
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How to respond to complaints on social media
Research from
University of North Carolina - Charlotte, Temple University & 2 others
Text Link
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Use GIFs or emojis, not both
Research from
Rennes School of Business & Grenoble Ecole de Management
Text Link
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Simplify your prices
Research from
University of Melbourne & 2 others
Text Link
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Use branded product ingredients
Research from
Kingston Business School
Text Link
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People remember print ads better
Research from
Temple University & 2 others
Text Link
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Productize your service
Research from
National University of Singapore & 4 others
Text Link
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Short, easy names are more trustworthy
Research from
University of Cologne, University of Southern California & 1 other
Text Link
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Sustainability signals quality
Research from
University of Warwick and Xi'an Jiaotong-Liverpool University
Text Link
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Invent ‘Special Days’ to launch promotions
Research from
Lehigh University, Vanderbilt University & 1 other
Text Link
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The “Sold-out” effect
Research from
Tsinghua University & 2 others
Text Link
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Say “Thank you” not “Sorry”
Research from
New Mexico State University & 3 others
Text Link
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When to show products close-by vs far in images
Research from
Nanjing University, Northwestern University & 1 other
Text Link
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High referral rewards bring worse customers
Research from
Frankfurt School of Finance & Management & Xing
Text Link
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Micro-influencers drive more sales
Research from
Sungkyunkwan University & 2 others
Text Link
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Offer extraordinary warranties
Research from
Wayne State University & 2 others
Text Link
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When big discounts backfire
Research from
Erasmus University & 2 others
Text Link
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Don’t ask too many questions in surveys
Research from
University of California Riverside, University of Chicago & 2 others
Text Link
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Praise your competitors to boost your brand
Research from
Duke University & University of Wisconsin-Milwaukee
Text Link
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When a $20 price is better than $19.99
Research from
Temple University & Nanyang Technological University
Text Link
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The optimal times of the day to post on social media
Research from
Rutgers University
Text Link
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Perform 30%-100% better by A/B testing
Research from
Harvard University & Duke University
Text Link
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When $2,111 pricing is better than $1,999
Research from
Sabanci University & Koç University
Text Link
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4.3 stars sell more than 4.9 stars
Research from
University of Illinois Urbana-Champaign & 2 others
Text Link
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Clickbait doesn’t work
Research from
Indian Institute of Management, Bangalore & 2 others
Text Link
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Show a hand touching your product
Research from
University of Iowa & 3 others
Text Link
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Unintentional offers are more attractive
Research from
University of Florida, Stanford University & 1 other
Text Link
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Privacy guarantees can reduce sales
Research from
Utah State University, Ohio State University & Harvard University
Text Link
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Reply to all reviews
Research from
University of Southern California & Boston University
Text Link
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People watch high-energy ads more
Research from
University of Notre Dame, Northwestern University & 1 other
Text Link
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Use cats and dogs in advertising
Research from
University of Massachusetts Lowell & 2 others
Text Link
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Paid memberships increase sales of your products
Research from
Wharton School & 2 others
Text Link
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Don't make upgrades free, charge 1¢
Research from
Southwestern University of Finance & Economics, China
Text Link
📈
Clever humor boosts your brand
Research from
Duke University
Text Link
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Use cold colors in B2B, warm colors in B2C
Research from
University of New South Wales & University of Queensland
Text Link
📈
When to use slow vs fast ads
Research from
Bryant University & Kookmin University
Text Link
📈
How email coupons drive sales
Research from
Stanford Unviversity & University of Chicago
Text Link
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Copy the ads of larger competitors
Research from
ESC Business School & University of Groningen
Text Link
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Differentiate your startup
Research from
Columbia University & Tsinghua University
Text Link
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Don’t use money for referral rewards
Research from
Fudan University
Text Link
📈
How to maximize your influencer campaigns
Research from
Hong Kong Polytechnic University & 3 others
Text Link
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Give tours of your company
Research from
Nanjing University of Aeronautics & Astronautics & 2 others
Text Link
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Use negations to make copy more powerful
Research from
University of Adolfo Ibáñez & 1 other
Text Link
📈
Handwritten thank you notes increase sales
Research from
University of Maryland
Text Link
📈
Say “Gift” not “Donate” to increase donations
Research from
Renmin University of China & 1 other
Text Link
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Reverse how you frame your promotions
Research from
Baylor University, New York University & 1 other
Text Link
📈
How to nudge freemium users to buy
Research from
University of Maryland
Text Link
📈
Metaphors make your ads more memorable
Research from
Temple University
Text Link
📈
The optimal free trial length
Research from
University of Washington & Bright Machines
Text Link
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Use ‘you’ in your copy to boost results
Research from
Thomas Jefferson University & 2 others
Text Link
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Make people want to ‘grab’ your product in images
Research from
KEDGE Business School & 2 others
Text Link
📈
Complementary coffee increases spending
Research from
University of South Florida & 6 others
Text Link
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Boost content to reach your page followers
Research from
Tulane University & 2 others
Text Link
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The teasing effect creates customer curiosity
Research from
University of Wisconsin-Madison & University of Chicago
Text Link
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Where you should display your price
Research from
University of Louisville, Clark University & 1 other
Text Link
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Take advantage of rude complaints
Research from
Grenoble École de Management & 1 other
Text Link
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Show off that you’re a small company
Research from
Cornell University & 2 others
Text Link
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How to design your brand to feel safe, or exciting
Research from
Oklahoma State University & University of Florida
Text Link
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Don't point out product imperfections
Research from
China Europe International Business School & University of Chicago
Text Link
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Should your influencers be human - or virtual?
Research from
Saarland University
Text Link
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Encourage customers to take product selfies
Research from
Technical University of Munich, Columbia University & 2 others
Text Link
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Frame products as gifts, not as bundles
Research from
Seoul National University
Text Link
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Use easy-to-understand product quantities
Research from
EDHEC Business School & Cornell University
Text Link
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Coupons earned with a friend drive more sales
Research from
Lehigh University & 2 others
Text Link
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The 3 science-based rules of writing
Research from
Wharton School & 2 others
Text Link
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Suggest product pairings to boost your sales
Research from
Texas Christian University & 1 other
Text Link
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How to make $.99 pricing more effective in promotions
Research from
Tilburg University, Monash University & Cornell University
Text Link
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When ‘science-based’ messaging backfires
Research from
Simon Fraser University & 2 others
Text Link
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Products should face the center of your ads
Research from
University of Nevada Reno, Wharton School & 1 other
Text Link
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Sustainable products bring higher revenue
Research from
Shippensburg University & 1 other
Text Link
📈
The optimal following size to maximize engagement
Research from
Goethe University Frankfurt
Text Link
📈
The best in-store shopping cart design
Research from
City University of London & University of Innsbruck
Text Link
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Slow-motion video creates a sense of luxury
Research from
INSEAD
Text Link
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How one-click buy buttons boost sales
Research from
Amazon.com & Cornell University
Text Link
📈
Price placebos are weaker than we thought
Research from
Maastricht University
Text Link
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Don’t tell people how much to tip
Research from
University of Texas El Paso & University of Tehran
Text Link
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Showing friends makes influencers more engaging
Research from
Rice University & Stanford University
Text Link
📈
Disappearing content is more memorable
Research from
Bocconi University & Wharton School
Text Link
📈
Ads are more persuasive when listened to with headphones
Research from
University of California, Los Angeles & 2 others
Text Link
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(Mildly) surprising copy converts better
Research from
Frankfurt School of Finance & Management
Text Link
📈
Don't ask for product reviews too soon
Research from
University of Nevada, Las Vegas & 3 others
Text Link
📈
Offer a free shipping subscription
Research from
North Carolina State University & Texas A&M University
Text Link
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Give refunds instantly
Research from
EAE Business School & 3 others
