The science-based marketing newsletter

Actionable insights from the latest scientific discoveries. Quick, 3-minute reads every Tuesday. For free.

Trusted by 30,041 other evidence-based marketers

Stefano Puntoni · Professor of Marketing

The Wharton School, UPenn

“Too many marketers rely on biased opinions and distorted data. Finally a scientific approach!”

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Ogilvy

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Norbert Schwarz · Provost Professor

Marshall School of Business, USC

“Science Says does an excellent job at translating our academic research into clear and actionable advice.”

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Lion Words

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Everyone Hates Marketers

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Quick wins, based on science

3-min recommendations based on the latest research. Not flawed opinions.

Myth

Use “We” when speaking to customers

For example “We’re happy to help”. 92% of managers use “We” because of an outdated 1982 study.

Reality

For example “I am happy to help”. New research found a 19% increase in satisfaction and 7% in sales.

Playbooks

Quickly get up to speed with the latest science to boost your profits.

Optimize your pricing to be more attractive, accurately find your most profitable price point, and make your promotions convert.

Maximize your SaaS revenue and profits. 62 recommendations for the optimal landing page, pricing plans, and churn prevention.

Make your Ecommerce store more profitable. 74 practical recommendations based on 1,200+ pages worth of the latest research.

Exclusive

Create brand and product names that are highly effective. Boost your brand with 27 recommendations based on science, not opinions.