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Myth
Use “We” when speaking to customers
For example “We’re happy to help”. 92% of managers use “We” because of an outdated 1982 study.
Playbooks
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Pricing & Promotions
Optimize your pricing to be more attractive, accurately find your most profitable price point, and make your promotions convert.
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AI Best Practices
Go beyond the hype, get the scientific evidence of what actually works and what doesn’t when you implement AI in your products and marketing
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SaaS Optimisation
Maximize your SaaS revenue and profits. 62 recommendations for the optimal landing page, pricing plans, and churn prevention.
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Ecommerce Optimization
Make your Ecommerce store more profitable. 74 practical recommendations based on 1,200+ pages worth of the latest research.
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Ad Creatives
Craft better performing ads. The 58 most powerful recommendations from the latest science to get more impressions or drive more conversions.
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Brand Names
Create brand and product names that are highly effective. Boost your brand with 27 recommendations based on science, not opinions.
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