The science-based marketing newsletter

Actionable insights from the latest scientific discoveries. Quick, 3-minute reads every Tuesday. For free.

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Stefano Puntoni · Professor of Marketing

The Wharton School, UPenn

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Ogilvy

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Marshall School of Business, USC

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Lion Words

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Everyone Hates Marketers

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Make better decisions

Using the latest scientific evidence, not flawed opinions.

Myth

Use “We” when speaking to customers

For example “We’re happy to help”. 92% of managers use “We” because of an outdated 1982 study.

Reality

Use “I” instead of “We”

For example “I am happy to help”. New research found a 19% increase in satisfaction and 7% in sales.

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Playbooks

Quickly get up to speed with the latest science to improve your results.

Pricing & Promotions

Optimize your pricing to be more attractive, accurately find your most profitable price point, and make your promotions convert.

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New

AI Best Practices

Go beyond the hype, get the scientific evidence of what actually works and what doesn’t when you implement AI in your products and marketing

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New

SaaS Optimisation

Maximize your SaaS revenue and profits. 62 recommendations for the optimal landing page, pricing plans, and churn prevention.

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Ecommerce Optimization

Make your Ecommerce store more profitable. 74 practical recommendations based on 1,200+ pages worth of the latest research.

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Ad Creatives

Craft better performing ads. The 58 most powerful recommendations from the latest science to get more impressions or drive more conversions.

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Brand Names

Create brand and product names that are highly effective. Boost your brand with 27 recommendations based on science, not opinions.

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